FinCity

FinCity - an educational FinTech project aimed at introducing cryptocurrency in a playful, non-intimidating way for beginners. I joined the team during a strategic pivot: the original concept (app with low-fidelity UI and defined target audience). Team wasn't sure if it will resonate with users, so they decided to first test engagement and traction. We launched a Telegram tapper game, a popular format in the crypto community, to validate the concept, build an audience, and refine the product. My contributions included defining the brand identity, developing the FinCity world narrative, designing the main mascot Fin, creating illustrations (with AI support), and crafting UX/UI for the game as well as social media assets. Thanks to rapid updates to the tapper game and campaigns primarily on X and Telegram, we successfully attracted new users and engaged them in the Telegram community.