FinCity

FinCity | Visual Design for FinTech / Crypto Product FinCity started as a full-scale app concept, but shifted direction before development to validate the idea faster. I supported the pivot by designing a Telegram based MVP in the form of a tapper game, tailored to crypto audience behaviors and expectations. I translated the new product direction into a clear and engaging visual experience, and created assets for newly adopted marketing channels. The result was early traction, a growing Telegram community, investor interest, and redirected traffic to X for further growth.